E-commerce SEO

A fashion retailer with 2,800 category and subcategory pages was getting less than 12% of its organic traffic from those pages — the vast majority of organic traffic was landing on the homepage and a handful of brand pages. Category pages that should have been ranking for buying-intent terms were invisible.

Category page content strategy: unique editorial content added to the 300 highest-traffic-potential category pages, faceted navigation parameter exclusions implemented in robots.txt and Search Console, canonical consolidation for filter combinations, and internal linking from blog content to category pages.

An electronics retailer with 15,000 product pages had manufacturer-supplied descriptions — identical to every other retailer selling the same products. Google treated the content as duplicate, pages were not indexing properly, and organic visibility on product-level queries was minimal.

A templated unique content strategy producing differentiated product descriptions at scale — combining manufacturer data with unique editorial framing, specifications formatted as structured data, and review schema implementation. AI-assisted content generation with editorial review for the 2,000 highest-priority SKUs.

A garden equipment retailer was strong on brand and product keywords but invisible for the research-phase queries that represented the top of their customers' buying journey — "best X for Y", "how to choose X", "X vs Y comparison". Competitors with content programmes were capturing these queries and converting them to sales.

A buying guide content programme targeting 60 high-value research queries with comprehensive, expert-reviewed guides. Each guide included comparison tables, product recommendations with tracked links, and FAQ sections targeting related questions. Internal linking to relevant category and product pages throughout.