Paid Advertising (PPC)
Every Pound Spent Accountable to Revenue
We plan, launch, and manage paid advertising campaigns across Google, Meta, LinkedIn, and Bing — optimising relentlessly for ROAS, not vanity metrics. Every campaign is tied to measurable business outcomes.
4×
Average ROAS Delivered
30%
Avg Reduction in Cost per Lead
48 Hrs
Campaign to Live
50+
PPC Accounts Managed
PPC That Delivers Qualified Pipeline, Not Just Clicks
Most PPC accounts underperform not because the platform does not work, but because the account structure, bidding strategy, and targeting are optimised for click volume rather than commercial outcomes. More clicks at a lower CPC is meaningless if those clicks do not convert to revenue.
We manage PPC as a commercial function — every campaign, ad group, and bid strategy is designed around a specific commercial objective: qualified leads at a target CPL, e-commerce revenue at a target ROAS, or market share in a competitive keyword set. We set targets based on your unit economics, not industry benchmarks.
Our PPC team covers Google Ads, Microsoft Ads, and Google Shopping. We build accounts with a clean structure, run systematic testing programmes, and report on metrics that connect to your revenue — not vanity metrics that make the dashboard look good but obscure what is actually working.
- Campaign structure built for commercial outcomes — not click volume optimisation
- Bid strategy grounded in your unit economics — CPL and ROAS targets, not guesses
- Google Ads, Microsoft Ads, and Google Shopping — fully managed
- Monthly reporting on revenue and pipeline metrics — not impression share
4×
Average ROAS Delivered
Paid Advertising (PPC) Capabilities
A complete suite — from initial workflow mapping through to production deployment and ongoing optimisation.
Google Search Advertising
High-intent search campaigns capturing active buyers with tightly structured ad groups and negative keywords.
Google Display & YouTube
Brand awareness and retargeting campaigns across Google's display network and YouTube inventory.
Meta (Facebook & Instagram)
Creative-led social campaigns with audience testing, creative rotation, and purchase-optimised campaigns.
LinkedIn Advertising
B2B-focused LinkedIn campaigns targeting by job title, company size, and industry with lead gen forms.
Remarketing & Retargeting
Multi-platform remarketing sequences that re-engage website visitors and cart abandoners at scale.
PPC Audit & Account Recovery
Full audit of underperforming paid accounts identifying waste, structural issues, and quick wins.
Use Cases in Production
Real deployment patterns — the specifics vary per client, but the structure stays the same.
E-commerceGoogle Shopping ROAS Improvement
A homewares retailer was spending £45K per month on Google Shopping with a blended ROAS of 2.8× — below their 4× target. The account had 8,000 products in a single campaign with Smart Shopping, no product-level bidding, and no visibility into which products or categories were profitable.
Account restructure into product category campaigns with ROAS targets matched to each category's gross margin. Product feed optimisation covering titles, attributes, and custom labels. Smart Shopping replaced with Standard Shopping with manual bidding for top-20 SKUs, Performance Max for the long tail.
- ROAS improved from 2.8× to 4.6× within 4 months maintaining the same spend level
- Contribution margin per order increased 22% through profitable product prioritisation
- Spend reallocated from loss-making products — £12K per month redirected to high-ROAS categories
B2B SaaSB2B Lead Generation PPC Programme
A B2B SaaS company was spending £25K per month on Google Ads with a CPL of £380 — double their target. The account had generic keywords, broad match, and no audience targeting. Leads were low quality and sales conversion from PPC leads was 4% vs. 18% from organic.
Account restructure focusing on high-intent commercial keywords with exact and phrase match. Audience layering using CRM customer match and lookalike targeting. Landing page split tests aligned with ad messaging. Negative keyword programme eliminating non-commercial traffic.
- CPL reduced from £380 to £145 over 3 months — maintaining lead volume
- PPC lead-to-sale conversion rate improved from 4% to 11%
- Cost per acquired customer down 61% — maintaining spend while improving quality
Professional ServicesGoogle Ads for a Legal Services Firm
A legal services firm had tried Google Ads twice — each time spending £15K over 3 months without a single attributed client. The campaigns had used broad keywords, a homepage as the landing page, and no conversion tracking. They had written off PPC as a channel.
Campaign rebuild from scratch: practice area-specific campaigns with exact-match keywords, dedicated landing pages per practice area with clear consultation CTAs, phone call and form conversion tracking, and remarketing to past site visitors. Monthly optimisation based on cost-per-consultation data.
- First attributed client in week 3 of the rebuilt campaigns
- 28 qualified consultations per month within 60 days at £94 CPL
- PPC now the second-largest client acquisition channel behind referrals
Why Choose Us for Paid Advertising (PPC)
ROAS-Focused Management
Every campaign is optimised against revenue outcomes — not click volume, not impression share.
Audience Precision
Intent signals, demographic targeting, and remarketing audiences built from real customer data, not guesswork.
Full Attribution Visibility
GA4-connected reporting shows exactly which ads drove which conversions and revenue.
Fast Launch, Faster Learning
Campaigns live in 48 hours with a structured testing framework that accelerates optimisation cycles.
Our Delivery Process
A structured path from business process discovery through to live deployment and continuous improvement.
Strategy & Audience Mapping
Define campaign goals, target audiences, channel mix, and budget allocation before launch.
Campaign Build & Launch
Account structure, ad copy, audience setup, tracking verification, and campaign activation.
Optimise & Test
Weekly bid optimisation, A/B ad testing, audience refinement, and quality score improvement.
Report & Scale
Monthly ROAS reporting, budget reallocation to top performers, and scaling winning campaigns.
Industries We Serve
Technologies We Use
Industry-proven tools chosen for performance, reliability, and long-term support.
Google Ads
Analytics
Meta Ads
HubSpotFrequently Asked Questions
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