Performance Marketing
Marketing That Moves the Business, Not Just the Metrics
We run full-funnel performance marketing programmes — from awareness to purchase — with every budget pound tracked against revenue outcomes, A/B tested at scale, and continuously optimised across channels.
4×
Average ROAS
30%
Reduction in CPL
100%
Attribution Visibility
50+
Campaigns Managed
Performance Marketing Accountable to Revenue, Not Media Metrics
Performance marketing only earns its name when every pound of spend is traceable to a commercial outcome. Impressions, clicks, and even leads are intermediate metrics — the only metric that matters for performance marketing is revenue generated at a sustainable cost.
We build performance marketing programmes across paid search, paid social, display, and programmatic — designed around your unit economics from the first campaign. Every channel, every audience, and every creative is evaluated against its contribution to pipeline and revenue, not its platform-reported performance metrics.
Our performance marketing team are commercial thinkers first and media buyers second. We work backwards from your LTV and margin to determine the acquisition cost at which each channel is viable, then build the programmes to hit those targets — adjusting spend allocation based on what the data shows, not channel loyalty.
- Revenue-first attribution — every channel connected to pipeline and customer data
- Cross-channel budget allocation based on marginal ROAS and CPL by channel
- Creative testing programme — systematic A/B testing across audiences and messages
- Monthly reporting on cost per acquisition, ROAS, and pipeline contribution
4×
Average ROAS
Performance Marketing Capabilities
A complete suite — from initial workflow mapping through to production deployment and ongoing optimisation.
Paid Search (PPC)
Google and Bing search campaigns targeting high-intent queries with structured ad groups and negative keywords.
Paid Social
Meta, LinkedIn, TikTok, and X campaigns with creative testing, audience refinement, and ROAS optimisation.
Programmatic Display
Audience targeting and retargeting across premium display inventory via DSP platforms.
Attribution & Analytics Setup
GA4, multi-touch attribution modelling, and custom dashboards for full-funnel revenue visibility.
Conversion Funnel Optimisation
Identify drop-off points in your conversion funnel and test interventions to improve completion rates.
Cross-Channel Budget Planning
Data-driven budget allocation across channels based on actual marginal ROAS contribution.
Use Cases in Production
Real deployment patterns — the specifics vary per client, but the structure stays the same.
D2C BrandFull-Funnel D2C Performance Programme
A DTC health and wellness brand was running Google and Meta campaigns with a blended ROAS of 2.1× — below their 3× profitability threshold. Spend was allocated based on platform-reported performance, not marginal contribution. New customer acquisition cost was double their 12-month LTV.
Full-funnel programme rebuild: top-funnel Meta video for awareness in lookalike audiences, mid-funnel retargeting segmented by engagement depth, bottom-funnel Google Search for branded and category queries. Attribution modelling using post-purchase surveys to validate platform-reported data.
- Blended ROAS improved from 2.1× to 3.6× maintaining total spend
- New customer acquisition cost reduced 40% through audience quality improvements
- LTV:CAC ratio improved from 0.8 to 2.1 within 6 months
B2B SaaSDemand Generation Programme for a B2B Platform
A B2B SaaS company was generating leads almost entirely through outbound — expensive, time-consuming, and not scalable. They wanted to build an inbound performance marketing engine but had limited budget and no historical data to optimise from.
A phased demand generation programme: LinkedIn Ads targeting ICP job titles and industries with content-first offers, Google Ads for high-intent commercial keywords, and a retargeting programme for website visitors who had not converted. Weekly optimisation cadence with fortnightly CPL review.
- Inbound pipeline grew from 0% to 38% of total new business within 12 months
- Blended CPL from paid channels stabilised at £82 vs. outbound CPL of £340
- Sales cycle from inbound leads 34% shorter than outbound — higher buyer intent at contact
E-commercePerformance Marketing Scaling Programme
A scaling e-commerce brand had proven their business model at £80K per month in media spend but were unable to maintain ROAS when they tried to scale to £200K. Every time they increased spend, efficiency dropped sharply and profitability disappeared.
Scaling strategy analysis identifying the audience saturation and creative fatigue causing efficiency loss. New audience expansion through interest-based and custom intent targeting. Creative refresh programme producing 8 new ad variants per month. Dayparting and geographic bid adjustments based on historical conversion data.
- Scaled from £80K to £210K monthly spend while maintaining 3.8× ROAS
- Creative testing identified 3 winning formats sustaining performance at scale
- New customer acquisition at target economics maintained throughout the scaling period
Why Choose Us for Performance Marketing
Outcome-Based Spend
Every budget decision is tied to a measurable business outcome — CPL, ROAS, or revenue — not awareness metrics.
Full Attribution Modelling
Multi-touch attribution across paid, organic, email, and social so you know what is actually driving revenue.
Continuous Optimisation
Daily monitoring, weekly A/B testing, and monthly budget reallocation to maximise return as you scale.
Speed to Market
Campaigns launched and generating data in 48–72 hours — no multi-week "strategy phases" before traffic flows.
Our Delivery Process
A structured path from business process discovery through to live deployment and continuous improvement.
Goal Alignment & Audit
Define KPIs, audit existing accounts, identify inefficiencies, and build measurement framework.
Strategy & Channel Planning
Audience mapping, channel selection, budget allocation, and creative briefing.
Launch & Test
Campaign activation, A/B test setup, conversion tracking verification, and initial optimisation.
Optimise & Scale
Weekly performance review, budget reallocation, creative refresh, and scaling winning segments.
Industries We Serve
Technologies We Use
Industry-proven tools chosen for performance, reliability, and long-term support.
Google Ads
Meta Ads
HubSpot
AnalyticsFrequently Asked Questions
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