Generative Engine Optimisation (GEO)
Get Found Where Your Customers Are Searching Next
We optimise your content and brand presence to appear in AI-generated answers from ChatGPT, Gemini, Perplexity, and Google SGE — the search surfaces where buying decisions are increasingly being made.
3×
Higher AI Citation Rate
40%
AI Search Traffic Growth
2–3 Mo
Results Timeline
10+
AI Platforms Covered
Visibility in the AI-Driven Search Era — Be the Answer, Not Just a Result
Search behaviour is shifting. A growing proportion of queries now resolve in AI-generated summaries — ChatGPT, Perplexity, Gemini, and Google's AI Overviews — rather than in a list of blue links. For businesses whose buyers are using these tools for research, being absent from AI-generated answers means being invisible at the top of the funnel.
Generative Engine Optimisation (GEO) is the discipline of structuring your content, your knowledge base, and your brand presence so that AI models cite you in their responses. This requires different techniques from traditional SEO — authoritative, comprehensive content, strong entity recognition, structured knowledge, and presence in the sources AI models train on and cite.
We help businesses audit their current AI visibility, identify the queries where their buyers are using AI tools, and build the content and structural foundation to become the cited answer — not the link that gets skipped when an AI summary appears.
- AI visibility audit — where you appear and where you are absent in AI-generated answers
- Content structuring for AI citation — comprehensive, authoritative, and entity-rich
- Knowledge base optimisation to surface correctly in Perplexity, ChatGPT, and Gemini
- Monitoring of AI visibility alongside traditional search rankings
3×
Higher AI Citation Rate
Generative Engine Optimisation (GEO) Capabilities
A complete suite — from initial workflow mapping through to production deployment and ongoing optimisation.
AI Search Visibility Audit
Assess how your brand currently appears across ChatGPT, Perplexity, Gemini, and Google SGE.
Entity Mapping & Knowledge Graph
Build structured brand signals that AI platforms use to understand, trust, and cite your brand.
E-E-A-T & Schema Optimisation
Strengthen expertise, experience, authority, and trust signals with structured data markup.
Conversational Content Restructuring
Reformat content to match how language models read and extract information for AI-generated answers.
Prompt-Based Content Calibration
Identify the prompts your audience uses in AI tools and ensure your content is the answer they receive.
GEO Monitoring & Reporting
Track brand citation frequency, content attribution, and AI visibility trends across platforms.
Use Cases in Production
Real deployment patterns — the specifics vary per client, but the structure stays the same.
B2B SaaSAI Search Visibility Programme for a SaaS Brand
A B2B SaaS company noticed in customer surveys that 42% of their new buyers had researched alternatives using ChatGPT or Perplexity before booking a demo. When they tested these queries themselves, their product was absent from AI responses while three competitors were consistently cited.
A GEO programme covering brand entity strengthening, comprehensive feature comparison content targeting head-to-head AI queries, structured data implementation, and a thought leadership programme generating coverage in the sources AI models frequently cite.
- Brand cited in 67% of relevant AI-generated comparisons after 6 months — up from 0%
- Inbound demo requests from AI-assisted research journeys grew 34% in H2
- Brand searches increased 28% — aided awareness from AI citations driving direct intent
Professional ServicesKnowledge Authority for a Consultancy
A management consultancy wanted to be the cited authority when AI tools responded to questions about their specialist domain. Currently, answers to their target queries cited academic papers, competing firms, and news outlets — but never their published thinking.
A content authority programme: 24 deeply researched long-form guides covering the consultancy's specialist domain, structured as comprehensive reference resources with clear entity definitions, data tables, and structured data. Syndication to industry publications that AI models cite.
- Consultancy's content cited in AI responses for 40 target queries within 4 months
- Website traffic from AI-assisted research journeys up 89% in 6 months
- New business enquiries citing "I read about you in [AI tool]" growing month-on-month
E-commerceProduct Category Authority for a Retailer
An e-commerce retailer in a specialist product category found that AI tools were recommending competitor brands when shoppers asked which product to buy. The retailer had strong SEO rankings but no AI visibility — a gap that was likely to widen as AI-assisted shopping grew.
GEO strategy for the retailer's top 20 product categories: comprehensive buying guides structured for AI consumption, product comparison tables, expert editorial content, and a review aggregation strategy to build third-party citations AI models trust.
- Retailer cited in AI shopping recommendations for 14 of 20 target categories
- AI-assisted traffic identified as a growing acquisition channel in analytics
- Brand recognition in target categories increased — measured through survey panel
Why Choose Us for Generative Engine Optimisation (GEO)
AI-First Visibility
Appear in ChatGPT, Gemini, and Perplexity responses where a growing share of your audience now starts their research.
Future-Proof Search Strategy
AI search is growing faster than traditional search — brands investing now will dominate as the shift accelerates.
Complements Traditional SEO
GEO works alongside your existing SEO strategy — same E-E-A-T signals, new distribution channels.
Real-Time Attribution
Monitor your brand mentions and content citations across AI platforms with regular reporting.
Our Delivery Process
A structured path from business process discovery through to live deployment and continuous improvement.
AI Visibility Audit
Benchmark current brand presence across ChatGPT, Perplexity, Gemini, and SGE.
Entity & Content Mapping
Map brand entities, identify content gaps, and plan restructuring for AI comprehension.
Implementation
Content restructuring, schema markup, E-E-A-T improvements, and entity building.
Monitor & Optimise
Monthly AI citation tracking, content updates, and strategy adjustment as platforms evolve.
Industries We Serve
Technologies We Use
Industry-proven tools chosen for performance, reliability, and long-term support.
Google Analytics
OpenAI
Gemini
PerplexityFrequently Asked Questions
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