Shopify Development
Stores Built to Convert, Not Just Look Good
We build custom Shopify and Shopify Plus stores engineered for revenue — conversion-first design, blazing-fast performance, full ecosystem integration, and scalable architecture for brands that mean business.
35%
Avg Conversion Uplift
2.5s
Target Page Load Time
50+
Shopify Stores Launched
180%
Avg Performance Gain
Shopify Stores Engineered for Conversion, Scale, and Speed
Shopify powers over 10% of global e-commerce — but most stores never reach their commercial potential because they are built for launch, not for growth. Template themes, slow page speeds, weak PDP structure, and checkout friction are left unfixed while ad spend scales and conversion stays flat.
We build Shopify stores as conversion systems — custom themes built from scratch or purpose-built on the fastest available foundations, with every PDP, collection, and checkout element designed around buying psychology and validated UX patterns. We optimise for Lighthouse scores, Core Web Vitals, and mobile-first performance from the first commit.
Our Shopify builds integrate your full commerce stack — ERP, WMS, CRM, marketing automation, and loyalty platforms — so inventory, orders, and customer data flow without manual reconciliation. We have delivered Shopify stores across DTC fashion, homewares, food and beverage, and B2B wholesale.
- Custom Shopify themes — pixel-perfect, Lighthouse 90+, mobile-first
- Full stack integration — ERP, WMS, CRM, marketing tools wired correctly
- Shopify Plus capabilities — scripts, functions, checkout extensibility
- Multi-market support — multi-currency, multi-language, B2B price lists
35%
Avg Conversion Uplift
Shopify Development Capabilities
A complete suite — from initial workflow mapping through to production deployment and ongoing optimisation.
Custom Theme Development
Bespoke themes built from scratch — not modified templates. A unique brand identity competitors cannot replicate.
Store Speed Optimisation
CDN configuration, image compression, code cleanup, and lazy loading for sub-2.5s load times across all devices.
Mobile-First Development
Touch-optimised navigation, streamlined mobile checkout, and responsive UX for the 70%+ mobile-first shoppers.
Multi-Currency & Global Selling
Regional payment gateways, localised shipping rules, and Shopify Markets for seamless international commerce.
App & API Integration
Deep integration with CRM, ERP, inventory systems, and 6,000+ Shopify apps via custom Storefront APIs.
Platform Migration to Shopify
Zero-downtime migrations from Magento, WooCommerce, or any platform — full SEO and data integrity preserved.
Checkout & Payment Optimisation
Custom checkout flows, one-click upsells, and PCI-DSS compliant payment integration for higher AOV.
Shopify Plus Enterprise
Advanced automation, B2B portals, custom storefronts, and high-volume features for scaling enterprise brands.
Use Cases in Production
Real deployment patterns — the specifics vary per client, but the structure stays the same.
Fashion & ApparelDTC Brand Migration and Custom Theme Build
A UK fashion brand with £8M revenue was on a generic Shopify theme that was slow, visually generic, and not converting on mobile. Mobile traffic was 74% of sessions but only 41% of revenue. They also had no proper size guide, no outfit recommendations, and a four-step checkout.
Custom Shopify theme built on Shopify CLI with Dawn architecture as the foundation. Mobile-first PDPs with integrated size guide, lookbook-style cross-sell, and product video. Checkout optimised to two steps. Integrated with Klaviyo, Gorgias, and Yotpo from launch.
- Mobile conversion rate from 1.2% to 2.6% within 60 days
- Page load time from 4.8s to 1.4s on mobile
- £1.2M additional revenue attributed to conversion uplift in year one
HomewaresMulti-Market Shopify Plus Expansion
A homewares brand was running separate Shopify stores for UK, EU, and US — each manually maintained, with different product catalogues, inconsistent branding, and no shared customer data. The operations team was managing three stores like three separate businesses.
Shopify Plus Markets implementation consolidating three stores into one. Unified product catalogue with market-specific pricing, currency, and localised content. Single Shopify admin, shared customer profiles, and one integration point to the ERP and WMS.
- Operations team saved 22 hours per week in cross-store admin
- Customer data unified — loyalty and retention campaigns now cross-market
- EU market revenue up 34% in the 6 months following consolidation
B2BShopify B2B Wholesale Portal
A manufacturer was managing B2B wholesale orders via email and spreadsheets. Their retail stockists had no self-service ordering, no account visibility, and constant back-and-forth with the sales team on minimum orders, lead times, and invoice status.
Shopify Plus B2B with custom wholesale portal — account-specific pricing, minimum order quantities, net payment terms, order history, invoice downloads, and a re-order feature. Integrated with Xero for invoice management and the WMS for real-time stock availability.
- B2B order processing time reduced by 80% — from email to self-service
- Wholesale revenue grew 28% as stockists ordered more frequently
- Sales team freed from order admin — redirected to new account acquisition
Why Choose Us for Shopify Development
Built to Convert
Every layout decision is backed by CRO data — from product pages to checkout, we design for revenue, not aesthetics.
Sub-2.5s Load Times
CDN, image compression, code splitting, and lazy loading deliver Core Web Vitals scores that rank and retain.
Global Commerce Ready
Multi-currency, multi-language, and Shopify Markets support for brands expanding across borders.
Full Stack Integration
CRM, ERP, inventory, analytics — your entire business stack connected to Shopify via robust APIs.
Our Delivery Process
A structured path from business process discovery through to live deployment and continuous improvement.
Discovery & Strategy
Business goals, audience analysis, competitor benchmarking, and conversion audit before a line of code is written.
Design & UX
Conversion-focused wireframes, mobile-first design, and interactive prototypes reviewed and approved before build.
Development & Integration
Custom theme build, app integration, payment setup, speed optimisation, and thorough QA testing.
Launch & Optimise
Phased launch, GA4 + analytics setup, post-launch CRO testing, and ongoing support retainer.
Industries We Serve
Technologies We Use
Industry-proven tools chosen for performance, reliability, and long-term support.
Shopify
React
Node.js
AWSFrequently Asked Questions
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